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- The challenger sale: taking control of the customer conversation audiobook how to#
- The challenger sale: taking control of the customer conversation audiobook professional#
So I was looking at a conversion of about 45 people. I had 70 newsletter subscribers and 500 Facebook friends.
The challenger sale: taking control of the customer conversation audiobook how to#
It gave me a lot of ideas about where to start, how to handle the process, how to approach it, and the correct mindset to have as I engaged my audience. Jonathan Shuerger: A long time ago, when I was a wee lad, just starting out in my author journey, I took your Crowdfunding for Authors course. Thomas Umstattd, Jr.: Tell us about your Kickstarter campaign for your first novel. How did your first Kickstarter campaign go? To prove just how successful crowdfunding can be, I talked with Jonathan Shuerger, who ran a Kickstarter for his first novel, Shades of Black I: In Darkness Cast, which funded for 350% of the goal. Occasionally, traditionally published authors can crowdfund their books first, but in general, crowdfunding your book will make it harder to get a publishing contract. On the other hand, if you traditionally publish your book, crowdfunding likely won’t work for you.
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Indie published authors of both fiction and nonfiction have had tremendous success with crowdfunding, If it doesn’t, you can adapt your book so that it resonates better.Īnd if you can’t raise the money through your campaign, you don’t have to publish the book.īut what about your second time around? Does Kickstarter work for the second book in a series? If you kickstarted the first book, would it be easier or harder for the second book? You’ll get good information about whether your book will attract readers and whether people are willing to pay for your book.Ĭrowdfunding is also a great way to see if your book concept will resonate with your readers.
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It also allows you to test the market before you invest your time and money. Raising funds from your fans builds anticipation for your project. Crowdfunding uses sites like Kickstarter or Indiegogo to collect preorder sales from your future readers to fund the development of your book. Paying to publish the book yourself also has many benefits.īut what if you don’t have the money to indie publish?
The challenger sale: taking control of the customer conversation audiobook professional#
You will foot the bill for a professional edit and cover design, neither of which are cheap.īut he who pays the piper also calls the tunes. Indie publishing a book can be expensive because you, the author, are also the publisher.Īs the publisher, you pay for all the book-related expenses.